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BRANDING
FILM
DIGITAL CONTENT
PRINT
OUTDOOR
Absolut Nights are one-of-a-kind, live experiences that put the art in party. Collaborating with artists pushing the boundaries of their field, Absolut turned the night into a canvas for audiences to party like never before. In New York, a skyline shifted. In Johannesburg, the dancefloor became kinetic. In Berlin, the audience was the lightshow. In Sao Paolo, identities were altered.
We set the bar high and created a toolkit for local markets to create their own events around the globe.
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CREATIVE CREDITS
AGENCY SID LEE
CREATIVE DIRECTOR James Yeats Smith
CREATIVE Thomas Glover
CREATIVE Eoin McLaughlin
PHOTOGRAPHER Simon Emmett