–
ANIMATION
FILM
SOCIAL
DIGITAL CONTENT
As part of the Transform Today campaign, Absolut teamed up with Brazilian graphic novelist Rafael Grampá on an exclusive animated film.
The interactive project invited fans to propose story development ideas on the Absolut Facebook page, with the artist personally selecting his favorites and incorporating them into the final animated film.
–
CREATIVE CREDITS
AGENCY SID LEE
CREATIVE DIRECTOR James Yeats Smith
ASSOCIATE CREATIVE DIRECTOR Roger Leebody
ASSOCIATE CREATIVE DIRECTOR Gillian Gleddinning
CREATIVE Sébastien Partika
CREATIVE Édouard Olhagaray
ARTIST Rafael Grampá
ILLUSTRATION + ANIMATION Red Knuckles
–
AWARDS
ADC - Gold
Cannes 2014 - Shortlist Cyber Storytelling
Cannes 2014 - Shortlist Cyber Co-Creation & User Generated Content
Cannes 2014 - Shortlist Branded Content Fiction Online
One Show - Merit x 2
Vimeo - Staff Pick